black magik cosmetics
Black Magik, a new line by M.A.C, introduces a sophisticated, accessible yet upscale, line of cosmetics targeted to the underrepresented alternative market. Black Magik caters the edgy young consumer with a product line that specializes in a dark, sophisticated, and mysterious style that lacks presence in the make up industry.
Black Magik, by MAC, caters to this consumer directly, providing alternative young women with a product that specializes in a darker style, without crossing the fine line into kitschy and cheap.
The point of purchase display and packaging design are inspired by the triangular elements and angular forms that are prominent in many aspects of dark magic as well as elements found in tarot cards. The ultimate goal of a unique, yet high end rendition of an existing cosmetic company are reached by using clean lines and silver style elements throughout. Meanwhile, the contrast of vibrant color and organic symbolism and imagery bring the product into a more accessible realm of affordable retail stores and stand out from other products on the shelf.
