the living narrative branding

For The Living Narrative, a coaching & hypnosis brand, I developed logo concepts that embody the powerful theme of transformation.

Understanding the brand’s core message of rediscovery and growth, I created designs that symbolize the journey of shedding old identities and embracing one’s true nature.

Using elements that evoke metamorphosis – like subtle imagery of nature, paths, and subtle elements – I aimed to visually represent the process of personal evolution. The logo concepts reflect the idea of moving from one state of being to another, capturing both the struggle and the beauty of transformation, while remaining grounded in the brand’s mission to empower individuals to reconnect with their authentic selves.